William “Bill” Traverso is a wine retail consultant and professional wine judge with over thirty-five years of experience.  Serving as both as a judge and competition chairman, he was a past member of the Sonoma County Harvest Fair Board of Directors serving as president and chairman.

Additionally, he is involved in academia as an educator at the Santa Rosa Junior College’s Wine Studies Program and sits on the board of the SRJC Foundation.  For over thirty years, Mr. Traverso has been an adjunct faculty member teaching classes about the wines of Italy, professional wine judging and marketing and sales. He also was a former associate of the executive leadership board for the Department of Viticulture and Enology at UC Davis. 

Traverso currently leads food and wine tours throughout the major wine growing regions of Italy to compliment and further his teachings.

A native of Sonoma County, Bill has a B.A. and teaching credential from the University of San Francisco.