Fall 2021

Section 2409 of WINE110
Advanced Wine Sensory Analysis -- : Oct 13 - Dec 08 2021
For the above section students are required to bring six matching wine glasses to class. If students are unable to bring wine glasses, 6 donated glasses will be provided.

Spring 2021

Section 5079 of WINE101
Wine Sales -- : Mar 31 - May 19 2021
Zoom meetings will take place for each class session at the days/time(s) listed above. Students are expected to be online with a functioning microphone, and/or camera for the duration of the live session. More details will be provided in the syllabus distributed by the instructor.

No office hours

William “Bill” Traverso is a wine retail consultant and professional wine judge with over thirty-five years of experience.  Serving as both as a judge and competition chairman, he was a past member of the Sonoma County Harvest Fair Board of Directors serving as president and chairman.


Additionally, he is involved in academia as an educator at the Santa Rosa Junior College’s Wine Studies Program and sits on the board of the SRJC Foundation.  For over thirty years, Mr. Traverso has been an adjunct faculty member teaching classes about the wines of Italy, professional wine judging and marketing and sales. He also was a former associate of the executive leadership board for the Department of Viticulture and Enology at UC Davis. 


Traverso currently leads food and wine tours throughout the major wine growing regions of Italy to compliment and further his teachings.


A native of Sonoma County, Bill has a B.A. and teaching credential from the University of San Francisco.