Fall 2024
Section 0245 of BMK50
Marketing -- : Aug 19 - Dec 13 2024
This class meets on campus Mondays and has required online content.
Section 0246 of BMK50
Marketing -- : Aug 20 - Dec 13 2024
This class meets on campus Tuesdays and has required online content.
Section 0248 of BMK57
Introduction to Public Relations -- : Aug 20 - Oct 13 2024
This class meets on campus Tuesdays, and has required online content
Section 0249 of BMK59
Consumer Behavior -- : Oct 15 - Dec 08 2024
This class meets on campus Tuesdays, and has required online content.
Section 0574 of BMK50
Marketing -- : Aug 19 - Dec 13 2024
Section 1592 of BMK50
Marketing -- : Aug 19 - Dec 13 2024
Spring 2024
Section 4267 of BMK50
Marketing -- : Jan 22 - May 17 2024
This class meets Mondays at 10:30am-12:00pm on campus and has canvas content.
Section 4270 of BMK57
Introduction to Public Relations -- : Jan 16 - Mar 13 2024
This class meets Tuesdays at 12:00-1:30pm on campus and has canvas content.
Section 4271 of BMK59
Consumer Behavior -- : Mar 26 - May 17 2024
This class meets Tuesdays at 12:00-1:30pm on campus and has canvas content.
Section 5250 of BMK50
Marketing -- : Jan 16 - May 16 2024
This class meets Tuesdays at 10:30am-12:00pm on campus and has canvas content.
Section 5340 of BMK50
Marketing -- : Jan 16 - May 17 2024
Section 6060 of BMK50
Marketing -- : Jan 22 - May 17 2024
Monday
- 11:45 AM - 2:00 PMMaggini Hall 2701Santa Rosa Campus
Wednesday
- 2:00 PM - 4:00 PMOnline
Thursday
- 2:00 PM - 4:00 PMOnline
B.A. Political Science: Widener University, Pennsylvania
M.B.A. Marketing: College of Notre Dame
Roy joined the faculty at SRJC after 20+ years in the music and interactive entertainment industries. He began his career as the first marketing executive for San Francisco-based audio pioneers, Monster Cable Products. As a musician with a business degree, Roy was recruited by the founders of Windham Hill Productions (A&M) to join the label's management team and served in numerous roles, most recently as Vice President of Brand Marketing and Business Development. After 11 years at the label and an acquisition by BMG/Sony Music, Roy moved to Capitol/EMI/Virgin Entertainment Properties in Los Angeles as Vice President of Marketing. He has been part of numerous Grammy Award winning projects, MTV & VH-1 video productions, film soundtracks, advertising campaigns, and has managed a rich collection of works and recordings from some of the world's most iconic musical artists.
Most recently, Roy served as Vice President of a venture-funded internet start-up, and co-founded and sold two Sonoma County-based businesses. He has served as a board member for the Healdsburg Jazz Festival and Worth Our Weight. As a content expert, Roy has appeared on CNN, CNBC, MSNBC, KTVUFox2, and has been quoted in the New York Times, Wall Street Journal, INC Magazine, Billboard, and other news publications. He continues to offer guidance and consulting in the areas of art/commerce and PR, and enjoys traveling, playing music, and being in his favorite place -- the classroom.
Areas of academic focus:
Business, Marketing, Public Relations, Consumer Behavior, Advertising, Social Responsibility (ESG), Sustainability
Academic Statement:
I have some very specific classroom goals and practices,
1) First, a successful learning environment should be enjoyable, stress-free, and somewhat entertaining.
2) Students must show self-motivation to read, research, and retain coursework, concepts and basic principles.
3) My focus is on delivering current, relevant, and inspiring examples to support class concepts while dissecting how those principles are best used -- through mindful, real-world implementations.
4) Expect heavy doses of creativity, critical-thinking challenges, and deep dives into almost every facet of our culture.
5) The SRJC Marketing Program is designed to lead to meaningful work and ethical/socially responsible business practices.
"Innovation is seeing what everybody has seen and thinking what nobody has thought" Dr. Albert Szent-Györgyi
"The world needs dreamers and the world needs doers, but above all, what the world really needs most is dreamers that do." Sarah Ban Breathnach
Presentations / Visiting Instructor:
- Stanford University Graduate School of Business (GSB)
- San Francisco State University
- University of California Santa Cruz
- Menlo College
- American River College
- Sonoma State University
- Connect Vast - Sweden
- Koge Handelsskole - Denmark
- Sven Erikssongymnasiet - Sweden
- Zealand Institutes of Business and Technology - Denmark
- PSMG - Sonoma County
- IP for Entrepreneurs - Sonoma County