Roy joined the faculty at SRJC after 20+ years in the music and interactive entertainment industries. He began his career as the first marketing executive for San Francisco-based audio pioneers, Monster Cable Products. As a musician with a business degree, Roy was recruited by the founders of Windham Hill Productions (A&M) to join the label's management team and served in numerous roles, most recently as Vice President of Brand Marketing and Business Development. After 11 years at the label and an acquisition by BMG/Sony Music, Roy moved to Capitol/EMI/Virgin Entertainment Properties in Los Angeles as Vice President of Marketing. He has been part of numerous Grammy Award winning projects, MTV & VH-1 video productions, film soundtracks, advertising campaigns, and has managed a rich collection of works and recordings from some of the world's most iconic musical artists.

Most recently, Roy served as Vice President of a venture-funded internet start-up, and co-founded and sold two Sonoma County-based businesses. He has served as a board member for the Healdsburg Jazz Festival and Worth Our Weight. As a content expert, Roy has appeared on CNN, CNBC, MSNBC, KTVUFox2, and has been quoted in the New York Times, Wall Street Journal, INC Magazine, Billboard, and other news publications. He continues to offer guidance and consulting in the areas of art/commerce and PR, and enjoys traveling, playing music, and being in his favorite place -- the classroom.