My fall class usually participates in the North Bay Business Journal's Big Ad Challenge versus other local area colleges. It is a fantastic opportunity to work with real local clients and present in front of judges from the community. SRJC has won three years in a row. Check out the links section for an article about the 2017 competition.
In the Spring, student groups can pick products for which they would enjoy creating mock campaigns. Projects have included Guayaki Yerba Mate, Lagunitas, Sriracha Hot Sauce, Hydro Flask, and Coachella.
B.A. Stanford University With Distinction, 1983
East Asian Studies, History, Economics, Computer Science
Languages: French, Mandarin
American Association of Advertising Agencies, Institute of Advanced Advertising Studies Certificate
BBDO Advertising College
Canvas Online Special Expertise Certification
Google Ads Display Certification
General Assembly "Digital Marketing Bootcamp"
I am a third-generation Mad "Man", with over 25 years experience in advertising and marketing for ad agencies including Ogilvy & Mather, BBDO, and J. Walter Thompson.
I've worked as a media buyer, media planner, worldwide account director, account planner, product manager and consultant for clients including Apple, IBM, Microsoft, Conde Nast, Domino's Pizza, McDonald's, Blue Diamond Almonds, and the California Tree Fruit Agreement.
Awards include two Grand Effies for advertising effectiveness, MPA Kelly Award for magazine advertising, and Marketing and Media Decisions "Media All-Star".
I'm teaching advertising at SRJC because I believe that more people should have the skills to market themselves, their businesses, and their causes. There is so much bad advertising out there. We can do better! And it's a lot of fun.