Classes
Schedule
Education
Bio
Links

Fall 2019

Section 0247 of BMK54
Advertising, Branding, & Digital Marketing -- : Aug 20 - Dec 12 2019

Section 1951 of BMK155
Digital Marketing Tools -- : Oct 15 - Dec 12 2019

Spring 2019

Section 5696 of BAD98
Independent Study in Business Administration -- : Apr 01 - Apr 17 2019
The above section is recommended for students in the Swedish Program.

Section 8872 of BMK54
Advertising, Branding, & Digital Marketing -- : Jan 15 - May 16 2019

My fall class usually participates in the North Bay Business Journal's Big Ad Challenge versus other local area colleges.  It is a fantastic opportunity to work with real local clients and present in front of judges from the community.  SRJC has won three years in a row.  Check out the links section for an article about the 2017 competition.

In the Spring, student groups can pick products for which they would enjoy creating mock campaigns.  Projects have included Guayaki Yerba Mate, Lagunitas, Sriracha Hot Sauce, Hydro Flask, and Coachella.

Check out some student work

 

 

 

 

B.A. Stanford University With Distinction, 1983

East Asian Studies, History, Economics, Computer Science

Languages:  French, Mandarin

 

American Association of Advertising Agencies, Institute of Advanced Advertising Studies Certificate

BBDO Advertising College

 

Canvas Online Special Expertise Certification

Google Ads Display Certification

Facebook Blueprint

General Assembly "Digital Marketing Bootcamp"

 

 

 

 

 

I am a third-generation Mad "Man", with over 25 years experience in advertising and marketing for ad agencies including Ogilvy & Mather, BBDO, and J. Walter Thompson. 

I've worked as a media buyer, media planner, worldwide account director, account planner, product manager and consultant for clients including Apple, IBM, Microsoft, Conde Nast, Domino's Pizza, McDonald's,  Blue Diamond Almonds, and the California Tree Fruit Agreement.

Awards include two Grand Effies for advertising effectiveness, MPA Kelly Award for magazine advertising, and Marketing and Media Decisions "Media All-Star".   

I'm teaching advertising at SRJC because I believe that more people should have the skills to market themselves, their businesses, and their causes.  There is so much bad advertising out there.  We can do better!  And it's a lot of fun.